Contours

Contours × Archetype

SHIFT
Volume Two

Editorial Direction & Ideas

April 2026 William Watt · Contours Agency

Volume One

Before we look forward.

  1. What was BMW's feedback on Volume One?
  2. How was the magazine distributed — and what do we know about readership or engagement?
  3. Were there specific stories or formats BMW wants to see more of, or less of?
  4. Any feedback from readers, clubs, or industry contacts worth noting?
  5. What's the timeline and budget picture for Volume Two?
  6. Are there BMW model launches or campaigns this edition should align with?

Volume Two

Editorial Vision.

Volume Two goes bigger — geographically, editorially, and commercially. Expand from a predominantly Victorian edition to a national and international scope. And a richer editorial mix that positions SHIFT as the most anticipated golf publication in the Southern Hemisphere.

National + International

Melbourne, Sydney, London, Adelaide, New Zealand, UK.

Editorial Range

Architecture deep dives, luxury lifestyle, destination journeys, personal craft essays, the professional game.

Exclusive Access

Long Island Reborn.

Three new routings on the Sandbelt.

The National Golf Club's Long Island reopens in late 2026 with three new OCM Golf routings — The Original, The Track, and The Farm — creating 56 holes of strategic golf across a single site. Ashley Mead's most ambitious project to date.

We have exclusive access, photography from the entire build process, and member course walks documented from day one. No other publication can tell this story.

BMW angle Peninsula drive — Melbourne to Cape Schanck through the Mornington Peninsula and back up to Frankston. Karsten also did the branding for this project, which we could feature. December 1st event (day before the Australian Open — Media Day — BMW involvement?)
Long Island construction Long Island shaping

Visual Essay · Archive

Building Long Island — the construction archive.

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Long Island earthworks
Long Island shaping
Long Island grow-in
Long Island turf
Long Island wide

Visual Essay · Archive

Building Long Island.

The Construction Archive.

A companion visual feature — the raw construction archive. Earthworks, shaping, drainage, turf establishment, Leigh Yanner's grow-in process. Before-and-after sequences showing bare earth transformed into Sandbelt-quality playing surfaces.

The kind of deep behind-the-scenes material that architecture obsessives devour. Rich archival content already shot across multiple site visits.

BMW Hero Feature

8–10pp

Sydney — Ready to Shine.

Golf, Harbour, Luxury.

Sydney's golf scene is buzzing again. Royal Sydney has just been redone by Gil Hanse. Concord rebuilt by Tom Doak. NSW Golf Club with fresh works completed and open. St Michael's and Bonnie Doon looking sharp. Bondi Diggers for a flavour hit.

This is SHIFT at its most aspirational — a luxury city-golf feature threading the harbour, the Eastern Suburbs, and the most glamorous postcode in Australian golf. BMW 7 Series at Royal Sydney's gates. A long lunch at The Australian. Yachts and fairways. The city-luxury angle differentiates this from every other golf destination piece in market and gives BMW a strong integration.

BMW angle 7 Series. Harbour, golf, city. Editorial fashion-shoot energy applied to golf.

The Professional Game

Royal Melbourne — Australian Open, 2026.

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Royal Melbourne
Royal Melbourne
Royal Melbourne
Royal Melbourne
Royal Melbourne
Royal Melbourne

Feature · Australian Open Timing

6–8pp

The Heath.

A Kingston Heath deep dive.

A comprehensive deep dive into one of the world's great golf courses — the history, the architecture, a hole-by-hole analysis. Substantial content already exists from Nick's work on the club website, providing a strong foundation to rework and elevate for print.

The timing is perfect: the Australian Open returns to Kingston Heath in December 2026, exactly when the magazine drops. This will be the feature everyone's reading when Aus Open coverage hits.

BMW angle BMW–Australian Open partnership to leverage. Natural co-branding opportunity. No Laying Up are likely coming out.
Kingston Heath 9th Kingston Heath detail

Kingston Heath

The Heath — a closer look.

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Kingston Heath
Kingston Heath
Kingston Heath
Kingston Heath
Kingston Heath
Kingston Heath
Kingston Heath
Kingston Heath 5th

Feature · Journey

6–8pp

Adelaide's Big Five.

City to Kangaroo Island.

Royal Adelaide, Kooyonga, The Grange, Glenelg — then across to Kangaroo Island for a wild finishing act. An adventure-luxury hybrid that moves from LIV Golf heritage at The Grange through Glenelg's approaching centenary to dirt roads and dramatic coastal golf on KI.

The Grange is an active Contours client, so insider access is built in. This piece puts Adelaide on the golf destination map and gives BMW a vehicle story that writes itself.

BMW angle X3. Premium enough for the city clubs, capable enough for Kangaroo Island's rugged roads.
The Grange The Grange

The Grange, Adelaide — November 2025

Feature · International

6–8pp

England's Hidden Heathlands.

A BMW tour through Surrey and Berkshire.

Sunningdale, Hankley Common, St George's Hill, New Zealand — the UK's answer to the Melbourne Sandbelt, hiding in plain sight. Extensive photography already exists from the 2024 Contours book trip.

This feature gives Volume Two genuine international scope and positions SHIFT beyond its Australian heartland. The landscape — ancient heathland, silver birch, purple heather — is visually unlike anything else in the edition. Possible pro-golf connection during events.

BMW angle 5 Series. Winding through ancient Surrey heath. Classic BMW territory — refined, understated, British.
Hankley Common New Zealand Golf Club

Hankley Common · New Zealand Golf Club — Surrey, 2024

Contours

Next

Over to the room.

William Watt · Contours Agency
will.watt@currentsgolf.com